Msika wa njinga za ku America umayang'aniridwa ndi mitundu inayi yayikulu, yomwe ndimatcha anayi apamwamba: Trek, Specialized, Giant ndi Canondale, malinga ndi kukula kwake.Pamodzi, mitundu iyi imapezeka m'malo opitilira theka la masitolo anjinga ku United States, ndipo atha kukhala gawo lalikulu la malonda atsopano a njinga mdziko muno.
Monga ndanenera kale mu danga ili, vuto lalikulu kwa membala aliyense wa Quadrumvirate ndi kudzipatula okha kwa mamembala ena atatu.M'magulu okhwima ngati njinga, zopindulitsa zaukadaulo zimakhazikika pang'onopang'ono, zomwe zimapangitsa kuti malo ogulitsa azikhala chandamale chachikulu chosiyanitsira.(Onani mawu a m'munsi: Kodi sitolo ya ogulitsa ndi “yeniyeni” yogulitsira njinga?)
Koma ngati ogulitsa njinga odziyimira pawokha apanga zomveka, amakhala odziyimira pawokha.Polimbana ndi kuwongolera kwamtundu wa sitolo, njira yokhayo yoti ogulitsa aziwongolera zinthu zawo, kuwonetsa, ndi malonda ndikulimbitsa ulamuliro wawo pa malo ogulitsa omwe.
M'zaka za m'ma 2000, izi zinayambitsa chitukuko cha malo ogulitsa malingaliro, malo ogulitsa makamaka operekedwa ku mtundu umodzi.Posinthana ndi malo apansi ndi kulamulira zinthu monga mawonetsedwe, zizindikiro ndi zowonongeka, ogulitsa amapereka ogulitsa ndalama zothandizira ndalama komanso mwayi wopeza malonda amkati.
Kuyambira pakati pa zaka za m'ma 2000, Trek, Specialized, ndi Giant akhala akuchita nawo malonda ogulitsa ku United States ndi padziko lonse lapansi.Koma kuyambira cha m'ma 2015, monga m'badwo wa ogulitsa omwe adatuluka panthawi yanjinga yanjinga komanso nthawi yanjinga yakumapiri ikuyandikira zaka zawo zopuma pantchito, Trek wakhala akufunafuna umwini kwambiri.
Chosangalatsa ndichakuti, membala aliyense wa Quadrumvirate amatsata njira zosiyanasiyana pamasewera a umwini wogulitsa.Ndinalumikizana ndi akuluakulu a osewera anayi akuluakulu kuti apereke ndemanga ndi kusanthula.
"Pogulitsa, timakhulupirira kuti kukhala ndi tsogolo labwino ndi bizinesi yabwino kwambiri.Takhala tikudzipereka kwa nthawi yayitali kuti tigwiritse ntchito bwino ogulitsa athu, ndipo zomwe takumana nazo pazamalonda zatithandiza kukulitsa ndi kukonzanso zoyesayesa izi. "
Uku ndikulankhula kwa Eric Bjorling, Director of Brand Marketing and Public Relations at Trek.Kwa Trek, malo ogulitsira njinga omwe ali ndi kampani ndi gawo limodzi chabe la njira zazikulu zopezera bwino pakugulitsa.
Ndidalankhula ndi Roger Ray Bird, yemwe anali director of Trek's retail and concept store kuyambira kumapeto kwa 2004 mpaka 2015, pankhaniyi.
"Sitipanga maukonde onse ogulitsa malonda akampani monga momwe timachitira pano," adandiuza.
Mbalame anapitiliza, "John Burke adapitiliza kunena kuti tikufuna ogulitsa odziyimira pawokha m'malo moti ife tizigulitsa m'misika yawo chifukwa amatha kuchita bwino kuposa ife.(Koma pambuyo pake) adatembenukira ku umwini wathunthu chifukwa adafuna kukhala ndi chidziwitso chokhazikika, kasitomala, chidziwitso chazinthu, komanso zinthu zambiri zomwe zimapezeka kwa ogula m'masitolo osiyanasiyana."
Chomwe sichingalephereke ndikuti Trek pano amayendetsa njinga zamtundu waukulu kwambiri ku United States, ngati si mndandanda waukulu kwambiri m'mbiri yamakampani.
Ponena za masitolo osiyanasiyana, Trek ili ndi masitolo angati panopa?Ndinafunsa funso ili kwa Eric Bjorling.
"Zili ngati malonda athu komanso zambiri zachuma," adandiuza kudzera pa imelo."Monga kampani yachinsinsi, sititulutsa izi poyera."
zabwino kwambiri.Koma malinga ndi ofufuza a BRAIN, Trek yalengeza poyera kupeza kwa pafupifupi 54 malo atsopano aku US patsamba la ogulitsa njinga zaka khumi zapitazi.Idalengezanso za ntchito m'malo ena 40, zomwe zidabweretsa masitolo osachepera 94.
Onjezani izi kwa Trek's mwiniwake wogulitsa malo.Malingana ndi deta ya George Data Services, imatchula malo 203 omwe ali ndi Trek mu dzina la sitolo.Titha kuyerekeza kuti masitolo onse a Trek omwe ali ndi kampaniyo ali pakati pa 1 ndi 200. pakati.
Chofunikira si chiwerengero chenichenicho, koma mfundo yosapeŵeka: Trek panopa imayendetsa njinga zamtundu waukulu kwambiri ku United States, ngati si mndandanda waukulu kwambiri m'mbiri yamakampani.
Mwina poyankha zogula zaposachedwa kwambiri za Trek (Goodale's (NH) ndi Bicycle Sports Shop (TX) anali ogulitsa apadera asanagulidwe), Jesse Porter, Mtsogoleri wa Zogulitsa ndi Business Development wa Specialized USA, adalembera Specialised Distributors1 It. idzatulutsidwa m’dziko lonselo pa 15.
Ngati mukuganiza zosiya, kuyika ndalama, kutuluka kapena kusamutsa umwini, tili ndi njira zomwe mungasangalale nazo????Kuchokera pazandalama zamaluso kapena umwini wachindunji mpaka kuthandiza kuzindikira osunga ndalama mdera lanu kapena madera, tikufuna kuwonetsetsa kuti dera lomwe mukuyesetsa kulikulitsa ndi lokhazikika Pezani zinthu ndi ntchito zomwe amayembekezera popanda kusokonezedwa.
Kutsatira kudzera pa imelo, Porter adatsimikizira kuti pali kale masitolo ambiri apadera."Ife takhala ndi malonda ogulitsa ku United States kwa zaka zoposa 10," anandiuza, "kuphatikizapo masitolo ku Santa Monica ndi Costa Mesa.Kuphatikiza apo, tili ndi zokumana nazo ku Boulder ndi Santa Cruz.pakati.”
â????Tikufunafuna mwachangu mwayi wamsika, womwe mbali yake ndikuwonetsetsa kuti okwera ndi madera omwe timawatumikira amalandira chithandizo mosadodometsedwa.â??????????Jesse Porter, katswiri
Atafunsidwa za mapulani akampani kuti apeze ogulitsa ambiri, Porter adati: "Pakadali pano tikukambirana ndi ogulitsa angapo kuti tikambirane mapulani awo otsatizana.Tikuyandikira izi ndi malingaliro omasuka, osati Kuganiza zopeza masitolo omwe tikufuna. ”Chofunikira kwambiri ndichakuti, "Tikufunafuna mwachangu mwayi wamsika, womwe mbali yake ndikuwonetsetsa kuti okwera ndi madera omwe timawathandizira amalandira chithandizo mosadodometsedwa."
Chifukwa chake, Specialized ikuwoneka kuti ikupanga bizinesi yopezera ogulitsa mozama momwe ingafunikire, mwina kuti iteteze kapena kukulitsa momwe imakhalira m'misika yayikulu.
Kenako, ndinakumana ndi John "JT" Thompson, woyang'anira wamkulu wa Giant USA.Atafunsidwa za umwini wa sitolo, iye analimba mtima.
"Sitili mumasewera a umwini wogulitsa, nthawi!"adandiuza posinthana ndi imelo.“Tili ndi masitolo onse akampani ku United States, motero tikudziwa bwino za vutoli.Kupyolera muzochitikazi, tinaphunzira tsiku ndi tsiku kuti) ntchito yogulitsa masitolo si ntchito yathu yapadera.
"Tatsimikiza kuti njira yathu yabwino yofikira ogula ndi kudzera mwa ogulitsa aluso komanso amphamvu," adatero Thompson."Monga njira yamabizinesi, tidasiya kukhala ndi sitolo tikamapanga zotsatsa.Sitikukhulupirira kuti masitolo ogulitsa makampani ndi njira yabwino kwambiri yosinthira ku United States komwe kuli malo ogulitsa.Chikondi chapafupi ndi chidziwitso ndizo zolinga zazikulu za nkhani yachipambano ya sitolo.Pangani zokumana nazo zabwino ndikumanga ubale wanthawi yayitali wamakasitomala. ”
Pomaliza, Thompson anati: “Sitipikisana ndi ogulitsa m’njira iliyonse.Onse ali paokha.Ichi ndi chikhalidwe chachilengedwe cha mtundu womwe umayendetsedwa ndi anthu ochokera kumalo ogulitsa.ogulitsa ndiwo ambiri mumakampani awa.Kwa anthu amene amagwira ntchito zolimba, ngati tingathe kusintha moyo wawo kukhala wovuta pang’ono ndi wopindulitsa pang’ono, zimenezo zingakhale zabwino kwambiri m’malingaliro athu.”
Pomaliza, ndinadzutsa nkhani ya umwini wogulitsa ndi Nick Hage, General Manager wa Canondale North America ndi Japan.
Cannondale nthawi ina anali ndi masitolo atatu a kampani;awiri ku Boston ndi amodzi ku Long Island.Hage anati: “Tinali nazo kwa zaka zingapo zokha, ndipo tinazitseka zaka zisanu kapena zisanu ndi chimodzi zapitazo.
Cannondale yapeza gawo la msika mzaka zitatu zapitazi pomwe ofalitsa ambiri akusiya njira ya mtundu umodzi.
"Ife tiribe malingaliro olowa mu malonda ogulitsa (kachiwiri)," adandiuza mu kuyankhulana kwavidiyo."Timakhala odzipereka kugwira ntchito ndi ogulitsa apamwamba kwambiri omwe amathandizira ma portfolio amitundu yambiri, kupereka chithandizo chamakasitomala, komanso kuthandiza kumanga njinga m'deralo.Iyi ikadali njira yathu yanthawi yayitali.
"Ogulitsa amatiuza mobwerezabwereza kuti sakufuna kupikisana ndi ogulitsa, komanso safuna kuti ogulitsa azilamulira kwambiri bizinesi yawo," adatero Hager.“Pamene ofalitsa ochulukira akusiya njira ya mtundu umodzi, msika wa Canondale wakula m’zaka zitatu zapitazi, ndipo m’chaka chathachi, ogulitsa analephera kuika mazira awo onse mudengu limodzi la ogulitsa.Ife tikuwona izi."Uwu ndi mwayi waukulu kupitiliza kukhala ndi gawo lotsogola ndi ogawa odziyimira pawokha.IBD sichidzatha, ogulitsa abwino adzakhala amphamvu.”
Chiyambireni kugwa kwa njinga zamoto mu 1977, ntchito zogulitsira zidakhala munthawi yachisokonezo kuposa momwe tawonera.Mitundu inayi yotsogola yanjinga ikutengera njira zinayi zotsogola zogulitsira njinga.
Pomaliza, kusamukira kumasitolo ogulitsa sikwabwino kapena koyipa.Umu ndi momwe zilili, msika udzatsimikizira ngati upambana.
Koma uyu ndiye wopambana.Popeza maoda azogulitsa akuwonjezeredwa mpaka 2022, ogulitsa sangathe kugwiritsa ntchito cheke kuvota m'masitolo akampani, ngakhale atafuna.Panthawi imodzimodziyo, ogulitsa pa njira yogulitsira malonda angapitirizebe kusalangidwa, pamene iwo omwe amangotengera njirayo adzapeza zovuta kuti apeze gawo la msika, chifukwa ogulitsa malonda ogulitsa malonda otseguka adalonjeza kuti adzagwirizana ndi ogulitsa omwe alipo.M'mawu ena, zomwe zikuchitika m'malo ogulitsa omwe ali ndi ogulitsa zipitilirabe, ndipo palibe kutsutsa kwa ogulitsa (ngati kulipo) kudzamveka m'zaka zingapo zikubwerazi.