Harley-Davidson yangolengeza kumene dongosolo lake latsopano la zaka zisanu, The Hardwire. Ngakhale kuti atolankhani ena achikhalidwe a njinga zamoto ankaganiza kuti Harley-Davidson angasiye kugwiritsa ntchito njinga zamoto zamagetsi, sanalakwitsenso.
Kwa aliyense amene anakwera njinga yamoto yamagetsi ya LiveWire ndipo analankhula ndi mkulu wa Harley-Davidson yemwe anali ndi udindo wokwaniritsa ntchitoyi, n’zoonekeratu kuti HD ikuyendetsa magalimoto amagetsi mofulumira kwambiri.
Komabe, izi siziletsa akatswiri kuti asadandaule ndi zinthu zoipa zomwe zingachitike, chifukwa HD yakhala ikuyang'ana kwambiri pakukhazikitsa dongosolo lochepetsera ndalama lotchedwa The Rewire m'miyezi ingapo yapitayi. Malinga ndi CEO wa HD Jochen Zeitz, dongosolo la Rewire lidzapulumutsa kampaniyo $115 miliyoni pachaka.
Pamene dongosolo la Rewire latha, HD yalengeza dongosolo laposachedwa la zaka zisanu la kampaniyi lotchedwa The Hardwire.
Dongosololi likuyang'ana kwambiri mbali zingapo zofunika zomwe cholinga chake ndi kuwonjezera ndalama ndi kuyika ndalama m'tsogolo mwa kampaniyo, kuphatikizapo ndalama zoyambira US$190 miliyoni mpaka US$250 miliyoni pachaka pa njinga zamoto zoyendera mafuta ndi zamagetsi.
HD ikufuna kuyika ndalama zambiri mu njinga zake zazikulu zolemera ndipo idzakhazikitsanso dipatimenti yatsopano mu kampani yodzipereka ku njinga zamagetsi zomwe zikusintha.
Mu 2018 ndi 2019, Harley-Davidson adapanga mapulani a mitundu yosachepera isanu ya magalimoto amagetsi okhala ndi mawilo awiri, kuyambira njinga zamagetsi zazikulu zamsewu ndi njinga zamoto zamagetsi zoyenda pang'onopang'ono mpaka magalimoto amagetsi ndi mathirakitala amagetsi. Cholinga panthawiyo chinali kuyambitsa magalimoto asanu osiyanasiyana amagetsi pofika chaka cha 2022, ngakhale kuti mliri wa COVID-19 unasokoneza kwambiri mapulani a HD.
Kampaniyo posachedwapa yagawanso gawo la njinga zamagetsi zapamwamba kwambiri ngati kampani yatsopano, Serial 1, yomwe ikugwira ntchito ndi eni ake akuluakulu a HD.
Kukhazikitsa dipatimenti yodziyimira payokha kudzapereka ufulu wonse pakupanga magalimoto amagetsi, zomwe zimathandiza madipatimenti amalonda kuchita zinthu mwachangu komanso mwachangu monga makampani atsopano aukadaulo, pomwe akugwiritsabe ntchito thandizo, ukatswiri, ndi kuyang'anira bungwe lalikulu kuti akwaniritse ntchito yokonza magetsi.
Ndondomeko ya Hardwire ya zaka zisanu ikuphatikizaponso kupereka zolimbikitsa za equity kwa antchito oposa 4,500 a HD (kuphatikizapo ogwira ntchito m'mafakitale ola limodzi). Zambiri zokhudzana ndi equity grant sizinaperekedwe.
Ngakhale mungakhulupirire akatswiri ambiri a keyboard, Harley-Davidson sanaike mutu wake mumchenga. Ngakhale kuti si wokongola kwambiri, kampaniyo ikadali kuona mawu pakhoma.
Mavuto azachuma a HD akupitilizabe kuvutitsa kampaniyo, kuphatikizapo kulengeza kwaposachedwa kwa kuchepa kwa ndalama ndi 32% pachaka kwa kotala lachinayi la 2020.
Pafupifupi chaka chapitacho, HD idasankha Jochen Zeitz kukhala wochita ngati purezidenti komanso mkulu wa bungwe, ndipo idasankha mwalamulo udindowu patatha miyezi ingapo.
Katswiri wa kampaniyi wobadwira ku Germany ndiye CEO woyamba wosakhala waku America m'mbiri ya kampaniyo ya zaka 100. Zomwe adachita bwino m'mbuyomu zikuphatikizapo kupulumutsa kampani ya Puma yomwe inali yovuta kwambiri m'zaka za m'ma 1990. Jochen nthawi zonse wakhala akuthandiza pa bizinesi yoteteza chilengedwe komanso chikhalidwe cha anthu, ndipo nthawi zonse wakhala akuchirikiza chitukuko cha magalimoto amagetsi a Harley-Davidson.
Mwa kuyang'ana kwambiri mphamvu yaikulu ya njinga zamoto zolemera za HD ndikuyika ndalama pakupanga njinga zamoto zamagetsi, kampaniyo ikhoza kukhazikitsa maziko olimba posachedwa komanso patali.
Ndine woyendetsa galimoto yamagetsi, kotero nkhani yoti HD imayang'ana kwambiri njinga yake yolemera kwambiri sinandithandize m'njira iliyonse. Koma ndimakhulupiriranso zenizeni, ndipo ndikudziwa kuti kampaniyo pakadali pano ikugulitsa njinga zambiri zamafuta kuposa njinga zamagetsi. Chifukwa chake ngati ma HDTV akufunika kuwirikiza kawiri ndalama zawo zoseweretsa zazikulu komanso zonyezimira, komanso nthawi yomweyo kuyika ndalama m'magalimoto amagetsi, sizikundikhudza. Ndikuvomereza chifukwa ndimaona kuti ndiyo njira yabwino kwambiri yowonetsetsa kuti makanema a HD apitirire mpaka atayamba ndi LiveWire.
Kaya mukhulupirire kapena ayi, Harley-Davidson akadali imodzi mwa opanga njinga zamoto zamakono kwambiri padziko lonse lapansi pankhani ya magalimoto amagetsi. Njinga zambiri zamagetsi zomwe zili pamsika masiku ano zimachokera kumakampani atsopano omwe amagwiritsa ntchito magalimoto amagetsi, monga Zero (ngakhale sindikudziwa ngati Zero ingatchedwenso kuti ndi kampani yatsopano?), zomwe zimapangitsa HD kukhala imodzi mwa opanga ochepa omwe akuyamba masewerawa.
HD imati LiveWire ndi njinga yamagetsi yogulitsidwa kwambiri ku United States, ndipo ziwerengerozi zikuoneka kuti zikuichirikiza.
Phindu la njinga zamoto zamagetsi likadali lovuta, zomwe zikufotokoza chifukwa chake opanga ambiri achikhalidwe akuchedwa. Komabe, ngati HD ingathandize kuti sitimayo iyende bwino ndikupitilizabe kutsogolera pa ntchito zama EV, ndiye kuti kampaniyo idzakhala mtsogoleri pamakampani opanga njinga zamoto zamagetsi.
Micah Toll ndi wokonda magalimoto amagetsi, katswiri wa mabatire, komanso wolemba buku logulitsidwa kwambiri ku Amazon lotchedwa DIY Lithium Battery, DIY Solar, ndi Ultimate DIY Electric Bike Guide.