Chipinda chowonetsera cha Tokyo/Osaka-Shimano ku likulu la Osaka ndi mecca yaukadaulo uwu, womwe wapangitsa kampaniyo kukhala yotchuka kwambiri pakupalasa njinga padziko lonse lapansi.
Bicycle yolemera makilogalamu 7 okha ndi okonzeka ndi zigawo zapamwamba akhoza kukwezedwa mosavuta ndi dzanja limodzi.Ogwira ntchito ku Shimano adalozera zinthu monga mndandanda wa Dura-Ace, womwe unapangidwira mpikisano wamsewu mu 1973 ndipo udawonetsedwanso mu Tour de France yachaka chino, yomwe idathera ku Paris sabata ino.
Monga momwe zida za Shimano zimapangidwira ngati zida, chipinda chowonetsera chimalumikizidwa ndi zochitika zapafakitale zamakampani zomwe sizili kutali.Kumeneko, antchito mazanamazana akugwira ntchito molimbika kuti apange magawo kuti akwaniritse zofuna zapadziko lonse lapansi pakutchuka kwapanjinga komwe sikunachitikepo.
Shimano alinso ndi zofanana m'mafakitale 15 padziko lonse lapansi."Panopa palibe fakitale yomwe sikugwira ntchito mokwanira," adatero Taizo Shimano, Purezidenti wa kampaniyo.
Kwa Taizo Shimano, yemwe adasankhidwa kukhala membala wachisanu ndi chimodzi m'banja kuti atsogolere kampaniyo chaka chino, zomwe zikugwirizana ndi zaka 100 za kampaniyo, iyi ndi nthawi yopindulitsa koma yodetsa nkhawa.
Chiyambireni mliri wa coronavirus, malonda ndi phindu la Shimano zakhala zikukwera chifukwa obwera kumene amafunikira mawilo awiri-anthu ena akufunafuna njira yosavuta yochitira masewera olimbitsa thupi panthawi yotseka, ena amakonda kukwera njinga kupita kuntchito, M'malo molimba mtima kukwera pagulu la anthu ambiri. mayendedwe.
Ndalama zonse zomwe Shimano adapeza mu 2020 ndi yen biliyoni 63 (madola 574 miliyoni aku US), chiwonjezeko cha 22.5% kuposa chaka chatha.M'chaka chandalama cha 2021, kampaniyo ikuyembekeza kuti ndalama zonse zitha kudumphiranso mpaka 79 biliyoni.Chaka chatha, mtengo wake wamsika udaposa wopanga magalimoto waku Japan Nissan.Tsopano ndi 2.5 thililiyoni yen.
Koma kukwera kwanjinga kunabweretsa vuto kwa Shimano: kutsatira zomwe zikuwoneka kuti sizingakwaniritsidwe za magawo ake.
"Tikupepesa kwambiri chifukwa [chosowa] ... Tikutsutsidwa ndi [wopanga njinga]," Shimano Taizo adatero poyankhulana ndi Nikkei Asia posachedwa.Ananenanso kuti zofunazo "zaphulika," ndikuwonjezera kuti akuyembekeza kuti izi zipitilira mpaka chaka chamawa.
Kampaniyo ikupanga zigawo mwachangu kwambiri.Shimano adati kupanga kwa chaka chino kudzakwera ndi 50% kuposa 2019.
Ikuyika ndalama zokwana 13 biliyoni m'mafakitole apanyumba ku Osaka ndi Yamaguchi prefectures kuti achulukitse kupanga ndikuwongolera bwino.Ikukulirakuliranso ku Singapore, komwe ndi kampani yoyamba yopanga kunja kwa dziko yomwe idakhazikitsidwa pafupifupi zaka zisanu zapitazo.Mzindawu udayika ndalama zokwana ma yen 20 biliyoni pafakitale yatsopano yomwe ipanga magalimoto oyendera njinga ndi mbali zina.Ntchito yomanga itayimitsidwa chifukwa cha ziletso za COVID-19, nyumbayo idayenera kuyamba kupanga kumapeto kwa 2022 ndipo idayenera kumalizidwa mu 2020.
Taizo Shimano adati sakutsimikiza ngati kufunikira kwa mliriwu kupitilira kukwera mpaka 2023. Koma m'zaka zapakati komanso zazitali, akukhulupirira kuti chifukwa chakuchulukirachulukira kwa thanzi la anthu aku Asia komanso kuzindikira kwapadziko lonse lapansi. kuteteza chilengedwe, bizinesi yanjinga itenga malo.Iye anati: “Anthu ochulukirachulukira akuda nkhawa ndi thanzi [ lawo].
Zikuonekanso otsimikiza kuti Shimano sadzakumana ndi vuto kutsutsa mutu wake monga dziko pamwamba njinga mbali katundu mu nthawi yochepa, ngakhale kuti tsopano ayenera kutsimikizira kuti akhoza analanda lotsatira msika gawo: opepuka mphamvu magetsi Bicycle batire.
Shimano idakhazikitsidwa mu 1921 ndi Shimano Masaburo ku Sakai City (yotchedwa "Iron City") pafupi ndi Osaka ngati fakitale yachitsulo.Patatha chaka chimodzi chikhazikitsidwe, Shimano adayamba kupanga ma wheel wheelchair anjinga - makina opangira ma ratchet kumbuyo komwe adapangitsa kutsetsereka.
Chimodzi mwa makiyi a kampaniyo kuti apambane ndi luso lake lozizira, lomwe limaphatikizapo kukanikiza ndi kupanga zitsulo kutentha.Ndizovuta ndipo zimafuna ukadaulo wapamwamba, koma zimatha kukonzedwanso molondola.
Shimano mwachangu adakhala wopanga wamkulu ku Japan, ndipo kuyambira m'ma 1960, motsogozedwa ndi purezidenti wake wachinayi, Yoshizo Shimano, adayamba kupambana makasitomala akunja.Yoshizo, yemwe anamwalira chaka chatha, anali mkulu wa ntchito za kampani ku US ndi ku Ulaya, kuthandiza kampani ya ku Japan kulowa mumsika womwe unkalamulidwa ndi opanga ku Ulaya.Europe tsopano ndi msika waukulu kwambiri wa Shimano, womwe umawerengera pafupifupi 40% yazogulitsa zake.Ponseponse, 88% yazogulitsa za Shimano chaka chatha zidachokera kumadera akunja kwa Japan.
Shimano adayambitsa lingaliro la "zigawo zadongosolo", lomwe ndi gawo la magawo anjinga monga ma gear ndi mabuleki.Izi zidalimbitsa chikoka cha Shimano padziko lonse lapansi, kupangitsa kuti atchulidwe "Intel of Bicycle Parts".Shimano pakadali pano ali ndi pafupifupi 80% ya msika wapadziko lonse lapansi wamakina otumizira njinga: mu Tour de France yachaka chino, 17 mwa magulu 23 omwe adatenga nawo gawo adagwiritsa ntchito zida za Shimano.
Motsogozedwa ndi Yozo Shimano, yemwe adatenga udindo wa Purezidenti mu 2001 ndipo tsopano ndi wapampando wa kampaniyo, kampaniyo idakula padziko lonse lapansi ndikutsegula nthambi ku Asia.Kusankhidwa kwa Taizo Shimano, mphwake wa Yoshizo ndi msuweni wa Yozo, ndi chizindikiro chotsatira cha chitukuko cha kampaniyo.
Monga momwe malonda aposachedwa a kampaniyo akuwonetsa, mwanjira zina, ino ndi nthawi yabwino kuti Taizo atsogolere Shimano.Asanachite bizinesi yabanja, anaphunzira ku United States ndipo ankagwira ntchito m’sitolo yanjinga ku Germany.
Koma zomwe kampaniyo yachita posachedwa yakhazikitsa miyezo yapamwamba.Kukumana ndi kukwera kwa ziyembekezo zamabizinesi kumakhala kovuta."Pali zowopsa chifukwa kufunikira kwa njinga pambuyo pa mliri sikudziwika," atero a Satoshi Sakae, wofufuza ku Daiwa Securities.Katswiri wina, yemwe adapempha kuti asatchulidwe, adati Shimano "amanena kuti kuchuluka kwamitengo yamitengo mu 2020 ndi Purezidenti wakale Yozo."
Poyankhulana ndi Nikkei Shimbun, Shimano Taizo adapereka malingaliro a magawo awiri akulu akulu."Asia ili ndi misika iwiri yayikulu, China ndi India," adatero.Ananenanso kuti kampaniyo ipitiliza kuyang'ana msika wakumwera chakum'mawa kwa Asia, komwe kupalasa njinga kumayamba kuwoneka ngati ntchito yopuma, osati kungoyenda.
Malinga ndi kafukufuku wa Euromonitor International, msika wanjinga waku China ukuyembekezeka kufika $16 biliyoni pofika 2025, chiwonjezeko cha 51.4% kupitilira 2020, pomwe msika waku India wanjinga ukuyembekezeka kukula ndi 48% munthawi yomweyo kufikira US $ 1.42 biliyoni.
Justinas Liuima, mlangizi wamkulu ku Euromonitor International, adati: "Kukula kwa mizinda, kukulitsa chidziwitso chaumoyo, kuyika ndalama pakupanga mabasiketi ndi kusintha kwamayendedwe apaulendo pambuyo pa mliri akuyembekezeka kukulitsa kufunikira kwa njinga ku [Asia]."FY 2020, Asia Adapereka pafupifupi 34% ya ndalama zonse za Shimano.
Ku China, kukwera kwa njinga zamoto koyambirira kunathandizira kulimbikitsa malonda a Shimano kumeneko, koma adafika pachimake mu 2014. "Ngakhale kuti akadali kutali kwambiri, kugwiritsidwa ntchito kwapakhomo kwawukanso," adatero Taizo.Amalosera kuti kufunikira kwa njinga zapamwamba kudzabweranso.
Ku India, Shimano adakhazikitsa kampani yogulitsa ndi kugawa ku Bangalore ku 2016. Taizo adati: "Zimatengabe nthawi" kukulitsa msika, womwe ndi wochepa koma uli ndi mphamvu zazikulu.Iye anati: “Nthawi zambiri ndimadzifunsa ngati ku India akufuna kuti njinga azikwera, koma n’zovuta.Koma anawonjezera kuti anthu ena apakati ku India amakwera njinga m’bandakucha kuti apewe kutentha.
Fakitale yatsopano ya Shimano ku Singapore sikuti ingokhala malo opangira msika waku Asia, komanso malo ophunzitsira antchito ndikukulitsa ukadaulo wopanga ku China ndi Southeast Asia.
Kukulitsa chikoka chake m'munda wa njinga zamagetsi ndi gawo lina lofunikira pakukula kwa Shimano.Katswiri wa Daiwa Sakae adati njinga zamagetsi zimakhala pafupifupi 10% ya ndalama zomwe Shimano amapeza, koma kampaniyo imatsalira kumbuyo kwa omwe akupikisana nawo monga Bosch, kampani yaku Germany yomwe imadziwika ndi zida zake zamagalimoto, yomwe imachita bwino ku Europe.
Njinga zamagetsi zimakhala zovuta kwa opanga zida zanjinga zachikhalidwe monga Shimano chifukwa ziyenera kuthana ndi zopinga zaukadaulo zatsopano, monga kuchoka pamakina otumizirana makiyi kupita pamagetsi apamagetsi.Zigawozi ziyeneranso kulumikizidwa bwino ndi batire ndi mota.
Shimano akukumananso ndi mpikisano woopsa kuchokera kwa osewera atsopano.Atagwira ntchito m'makampani kwa zaka zoposa 30, Shimano akudziwa bwino za zovutazo."Pankhani ya njinga zamagetsi, pali osewera ambiri ogulitsa magalimoto," adatero."[Makampani opanga magalimoto] amaganiza za kukula ndi malingaliro ena mosiyana kwambiri ndi athu."
Bosch idakhazikitsa njira yake yanjinga yamagetsi mu 2009 ndipo tsopano imapereka magawo amitundu yopitilira 70 padziko lonse lapansi.Mu 2017, wopanga waku Germany adalowa m'nyumba ya Shimano ndikulowa mumsika waku Japan.
Katswiri wa Euromonitor Liuima adati: "Makampani monga Bosch ali ndi luso lopanga ma mota amagetsi ndipo ali ndi zida zapadziko lonse lapansi zomwe zimatha kupikisana bwino ndi ogulitsa zida zanjinga zokhwima pamsika wamagetsi amagetsi."
"Ndikuganiza kuti njinga zamagetsi zidzakhala gawo lazotukuka [zachitukuko]," adatero Taizang.Kampaniyo ikukhulupirira kuti pakuwonjezeka kwa chidwi padziko lonse lapansi ku chilengedwe, mphamvu yamagetsi idzakhala njira wamba yoyendera.Ilosera kuti msika ukangoyamba kukula, udzafalikira mofulumira komanso mokhazikika.